One of the reasons why a lot of people choose Wordpress over Blogger is because of the poor Search Engine Optimization (SEO) by Blogger. One of it would be because of the title structure of the blog posts in Blogger. By default, your post will appear on Google with your blog's title followed by your post title. While this will promote your blog's name, however, search engines usually pay more attention to the front part of the title, instead of your blog's name. Subsequently, your post will return a lower search in the search engine. This type of problem occurs in generally blogger default template (templates provided by blogger). Normally search engine don’t focus on the markup importantly but it’s a good thing to change it to something user friendly. What Blogger templates like ‘Simple’, Travel’ etc. have h1 tag as it’s Blog title, which is normal. But for the Post title is not okay that all, it is in an h3 tag, for many reasons your blog might not being shown up in the search results and this is on of those reasons.How To SEO Optimize Your Blogger Blog Titles
- Go to Blogger Dashboard
- Click on DropDown Menu and select Template
- Backup your Template before making any changes to your blog
- Now Click on Edit HTML --> Proceed --> Expand Widget Templates
- Press Ctrl + F and search the code shown below
<title><data:blog.title/></title>
- Replace the above code with the code shown below
<b:if cond='data:blog.pageType == "index"'>
<title><data:blog.pageTitle/></title>
<b:else/>
<title><data:blog.pageName/> | <data:blog.title/></title>
</b:if>
<title><data:blog.pageTitle/></title>
<b:else/>
<title><data:blog.pageName/> | <data:blog.title/></title>
</b:if>
- Now Press Ctrl + F and search the code shown below
<h3 class='post-title entry-title' itemprop='name'>
- All you have to do is just change the <h3> to <h2> . You have to change both starting <h3> and ending </h3> tag into the <h2> and </h3>
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